Shahrukh Azhar
Founder & Lead Product Designer
15+ years designing digital products. Founded Phoenux to prove design can be the lever that unlocks growth.
Design is the product.
Everything else wraps around it.
About 15 of us. Senior. Hands-on. We treat design as the craft — not a polish pass at the end.
Book a project call- Sendoso
- Unlayer
- Foodics
- SlashExperts
- Yaqeen Institute
- Governata
- Dealpath
- Matellio
- AdVu
- Darul Qasim
- Dunkin'
- Tintash
- SuiteBuddy
- Illumi
- Axehedge
- Spark
- DevNation
- Teem
- Imgry
- Relevic
- Voyager
- Sendoso
- Unlayer
- Foodics
- SlashExperts
- Yaqeen Institute
- Governata
- Dealpath
- Matellio
- AdVu
- Darul Qasim
- Dunkin'
- Tintash
- SuiteBuddy
- Illumi
- Axehedge
- Spark
- DevNation
- Teem
- Imgry
- Relevic
- Voyager
About us
People decide fast. We design so your product makes sense on the first try — structure, interface, and system working as one.
Phoenux is a product design studio. We design and build products people can use — with a clear brief first, and reach later only if you need it.
8
Years in business
Since 2016. Proven track record across industries.
15
Years experience (per founder)
Founders stay hands-on on client work.
50+
Startups → enterprises
Helped early-stage startups scale into enterprises.
20+
Nonprofits, 30%+ donations ↑
Supported institutions increase reach and fundraising.
Served: North America · MENA · Pakistan · Europe
Our journey
More products. Not enough craft.
Interfaces stall
Lots of products look finished. Few feel designed. People feel that before they ever search for you.
Teams fragment
Strategy here, design there, build somewhere else. Each piece looks fine. Together they drift.
One studio, design-first
So we built Phoenux around craft. Make the product clear first. Findability can follow — it shouldn’t lead.
Services
What we actually do
From clients
We work with startups, enterprises, and nonprofits that need design to hold up in the real world.
“Phoenux didn't just redesign screens — they built a modular system that let our merchants feel unique while we scaled online ordering across MENA.”
“Phoenux have always delivered quality on time.”
“They shaped SlashExperts into a product that finally looks and works the way it should.”
Why work with Phoenux?
We’re hands-on
Founders don’t just review. They design on your project.
We think in systems
We don’t hand you one pretty page. We build something you can keep shipping.
We care about outcomes
Share, engagement, donations, time-to-ship — not just a Figma file.
We’re fast
MVPs in weeks when the problem is clear. Then we iterate.
We’re honest
If it won’t work, we’ll say so early — before you burn budget.
The team
Ahmed Sadoon
Co-Founder & Head of Strategy
Brings 15 years of B2B SaaS expertise. Leads client strategy and partnership growth across North America.
Saima Azhar
Director of Operations
Oversees studio operations, client relationships, and team coordination. Ensures every project ships on time.
Umer Khan
Senior Product Designer
Leads UI/UX work on complex enterprise platforms. Specializes in design systems and scalable interfaces.
Sadaf Malik
Product Designer
Focuses on user research and discovery phases. Brings deep empathy to every design decision.
Bisma Rashid
Product Designer & QA
Ensures quality on every pixel. Manages design QA and client handoff documentation.
Musab Ali
Design Lead & Internship Program Manager
Manages the Phoenux internship cohort. Mentors emerging designers and leads day-to-day team design initiatives.
Faizan Ahmad
Frontend Engineer
Builds pixel-perfect implementations of designs. Expert in React, Next.js, and web performance.
Awais Malik
Business Development & Partnerships
Manages strategic partnerships and new client acquisition. Builds relationships that drive growth.
Hira Khan
Content Designer & UX Writer
Crafts clear, persuasive microcopy and content strategy. Ensures every word serves the user.
Khadija Zaidi
Senior Designer
Leads strategic design on long-term retainer projects. Builds design systems and brand foundations.
Hassan Raza
Product Designer
Specializes in mobile and app design. User-centered approach to every interface challenge.
Aisha Malik
Design Researcher
Leads user research, usability testing, and competitive analysis. Data informs every design decision.
Zain Hashmi
Junior Product Designer
Eager to grow. Contributes to ongoing projects and learns from senior designers daily.
Laiba Hussain
Design Operations & Admin
Manages internal systems, tooling, and project workflows. Keeps the studio running smoothly.
Frequently asked questions
- Who’s Phoenux?
- A product design studio founded in 2016. We design and build products — brief first, craft next, reach later if you need it.
- How big is the team?
- About 15 people across Lahore, Toronto, and remote. Founders stay on the work.
- How are you different from a typical agency?
- Design is the core. Strategy, UX, design, and build live in one team. Discovery is support — not the pitch.
Got a product that needs real design?
Tell us what’s going on. We’ll help you figure out the next clear step.
Book a project callWant to join the team? hello@phoenux.design