Launch or Rebuild
Launch is for a new product or MVP — validated enough to design and ship something people can use.
Rebuild is for something live that looks finished but doesn’t feel designed: weak structure, tired UI, or a face that no longer matches the business.
Everything else — positioning sprints, UX audits, discovery add-ons — exists to make one of those two paths cleaner.
If you can’t say Launch or Rebuild in one sentence, we start there on the call.